Today’s new drivers only think of AAA for roadside assistance and antiquated maps. We needed to change their perception of AAA and expose them to the wide variety of AAA services. Road Stories connects AAA with young drivers by becoming part of the classic road-trip experience. 

Coca-Cola & Wieden+Kennedy asked us to create fun and inventive, mini experiences to fill up their many Ahh URLs. The varied dimensions of ahh are brought to life in fun and interactive ways while reinforcing just how special Coke really is. 

I’ve always taken lots of notes. Whether as a reminder or a resource to refer back to, I believed they were worth taking. Little did I know I’d use these notes even out of context. They would, in fact, become my philosophy.

Check out more notes to live by here.