Jiffy Lube changed the game back in 1979 when we created the first quick lube service station. Heck–we even invented the bay pit, transforming the industry business model. So, to introduce Jiffy Lube Multicare we took a trip through the brand’s past, celebrating 40 years of speed and convenience.

Role: Art Director

Copywriter: Joe Whitlock

ECD: Jeremy Jones

Director: Aaron Rule

Miller Lite offers a standing invitation to keep things real. As a sponsor at SXSW 2015, we had a bigger opportunity than many brands to do just that.

People aren't going to SXSW to hang out with a brand, but they’re always happy to a hang out with a Miller Lite in hand. So we created a tool to bring our brand positioning to life, and debuted the BeerYourSelfie at SXSW Interactive.

We connected, prototyped, printed, and first teased the BeerYourSelfie through Miller's social channels on New Years Day. And got it into the hands of our influencers in time for event. 

CW: Drew Shields

An awareness campaign for Conservation International gave Nature a voice with help from some celebrity voices—and reminded everyone that Nature doesn’t need us. People need nature.  

Each week we released one film on NatureIsSpeaking.org, promoting each film with shareable, animated movie posters.

Role: Web design

Creative Director: Laura Niubo / Lee Clow

Press: Take Part, FastCo, The Gaurdian, Forbes

Today’s new drivers only think of AAA for emergency roadside assistance and antiquated maps. We needed to change their perception of AAA and remind them that wherever the road might lead, AAA is right there with them along the journey. Road Stories connects AAA with young drivers by becoming part of the classic road-trip experience. 

In 1995, the Tamagotchi digital pet was easy to take care of. Now, with every distraction imaginable at their fingertips, todays teens often forget to give the attention their digi-pet needs to survive. TamaCare is a resource that allows them to connect and enables responsible parenting through modern technology.

Patagonia doesn't do ads. Their high-end outdoor clothing is praised by hikers, climbers, fishers, and surfers. We needed to create a campaign for city-dwellers that upheld the brand’s core values of environmental and social responsibility along with product quality. Instead of a campaign, we provided a service, placing jacket-share vendors in high foot traffic areas in major cities.

This holiday season, JWT wanted to give back to the community. So we partnered with Paws Atlanta and took all the ideas that never got made and repurposed it into litter for kittens in need.

Role: Art Director

Copywriter: Taylor Christmas

Director: Jonas Elrod

Developer: Destin Young

Web Design: Jennifer Lewow

The Best Friends Animal Sanctuary isn’t a shelter—it’s a sprawling haven for hundreds of companion animals. It’s also not just a roadside diversion. It shares its backyard with the awesome Grand Canyon, Bryce Canyon, and Zion National Parks.

The brief said to create a campaign that would showcase the sanctuary as a vacation destination, so we designed a series of classic travel posters and positioned the sanctuary alongside the neighboring national parks.

Copywriter: Drew Shileds

PGA Tour Superstore and Jason Day teamed up to remind families what matters most this Father’s Day.

Role: Art Director

Copywriter: Joe Whitlock

CD: Javier Molinos / Emlyn Portillo

Buying your first new car is a big step as an adult. We wanted to remind drivers how their first cars, however old, have been with them through the trials of time. And when that old hoopty finally kicks the can, Nissan Sentra is is there for the journey ahead. And after countless hours of pixle-pushing we released this 8-bit game on YouTube’s home page.

Copywriter: Drew Shields

Coca-Cola & Wieden+Kennedy asked us to create fun and inventive, mini experiences to fill up their many Ahh URLs. The varied dimensions of Ahh are brought to life in fun and interactive ways while reinforcing just how special Coke really is. 

I’ve always taken lots of notes. Whether as a reminder or a resource to refer back to, I believed they were worth taking. Little did I know I’d use these notes even out of context. They would, in fact, become my philosophy.

Check out more notes to live by here.