The Best Friends Animal Sanctuary is not a shelter. It’s a sprawling haven for hundreds of companion animals. It also is not a roadside diversion. It shares its backyard with the same awesome land home to Grand Canyon, Bryce Canyon, and Zion National Parks.
The brief was to create a campaign that would showcase the sanctuary as a vacation destination. So we created a series of classic travel posters, and positioned the Sanctuary alongside the neighboring National Parks.
Miller Lite offers a standing invitation to keep things real. And as a sponsor at SXSW 2015, we had a bigger opportunity than many brands.
People arn't going to SXSW to hang out with a brand. But they are at SXSW to hang out with a Miller Lite in hand. So we created a tool to bring our brand positioning to life, and debuted the BeerYourSelfie at SXSW Interactive.
An awareness campaign for Conservation International that gave Nature a voice, with help from some celebrity voices, reminding everyone that Nature doesn’t need us. People need nature.
"The Ocean" won the 2015 Cannes Gold Lion award for film craft. Together the films have reached over 3 billion views.
I had the great pleasure of working closely with Lee Clow and an amazing team at TBWA\Media Arts Lab on this project.
Creative Director: Laura Niubo
Coca-Cola & Wieden+Kennedy asked us to create fun and inventive, mini experiences to fill up their many Ahh URLs. The many dimensions of ahh are brought to life in fun and interactive ways while reinforcing just how special Coke really is.
In 1995 the Tamagotchi digital pet was easy to take care of. Now, with every distraction imaginable at their fingertips, todays teens often forget to give the attention their digi-pet needs to survive. TamaCare is a resource that allows you to connect with others and enables responsible parenting through modern technology.
Patagonia doesn't have ads. Their high-end outdoor clothing is mostly worn outdoors, praised by hikers, climbers, fishers and surfers. We needed to create a campaign for city-dwellers that upheld the brands core values of environmental and social responsibility, and product quality. So instead of a campaign we provided a service, placing jacket-share vendors in high foot traffic areas in major cities.
Todays new drivers only think of AAA for roadside assistance and antiquated maps. We need to change their perception of AAA and expose them to the wide variety of AAA services. Road Stories connects AAA with young drivers by becoming part of the road-trip experience.
Simple Bank is the future of banking. No branches, no paper checks, no fees, means letting you take control of your money. We set out to change the way people felt about banks by reminding them that life isn'y always about money.
I’ve always taken lots of notes. Whether as a reminder or a resource to refer back to, I believed they were worth taking. Little did I know I’d use these notes even out of context. They would, in fact, become my philosophy.
Check out more notes from art school here.