To introduce the world to Jiffy Lube Multicare we took a trip through their past, celebrating 40 years of speed and convenience. 

An awareness campaign for Conservation International gave Nature a voice with help from some celebrity voices—and reminded everyone that Nature doesn’t need us. People need nature.  

In 1995, the Tamagotchi digital pet was easy to take care of. Now, with every distraction imaginable at their fingertips, todays teens often forget to give the attention their digi-pet needs to survive. TamaCare is a resource that allows them to connect with others and enables responsible parenting through modern technology.

The Best Friends Animal Sanctuary isn’t a shelter—it’s a sprawling haven for hundreds of companion animals. It’s also not just a roadside diversion. It shares its backyard with the awesome Grand Canyon, Bryce Canyon, and Zion National Parks.

The brief said to create a campaign that would showcase the sanctuary as a vacation destination, so we designed a series of classic travel posters and positioned the sanctuary alongside the neighboring national parks.

Today’s new drivers only think of AAA for roadside assistance and antiquated maps. We needed to change their perception of AAA and expose them to the wide variety of AAA services. Road Stories connects AAA with young drivers by becoming part of the classic road-trip experience. 

Coca-Cola & Wieden+Kennedy asked us to create fun and inventive, mini experiences to fill up their many Ahh URLs. The varied dimensions of ahh are brought to life in fun and interactive ways while reinforcing just how special Coke really is. 

Kumho Tire is engaging new consumers through their partnership with the NBA. As the official tire of the National Basketball Association, they want to showcase how their tires provide cars with the same handling that the world’s best basketball players display every game. In our spot “Sponsor of That” we set out to show that Kumho Tire is even more than the NBA’s tire of choice. They are engaged in every single aspect of the game. From the insane dunks, fadeaway jumpers, buzzer beating shots, and the intensity of the fans, Kumho is the sponsor of all that.

I’ve always taken lots of notes. Whether as a reminder or a resource to refer back to, I believed they were worth taking. Little did I know I’d use these notes even out of context. They would, in fact, become my philosophy.

Check out more notes to live by here.