The Best Friends Animal Sanctuary is not a shelter. It’s a sprawling haven for hundreds of companion animals. It also is not a roadside diversion. It shares its backyard with the same awesome land home to Grand Canyon, Bryce Canyon, and Zion National Parks.
The brief was to create a campaign that would showcase the sanctuary as a vacation destination. So we created a series of classic travel posters, and positioned the Sanctuary alongside the neighboring National Parks.
Miller Lite offers a standing invitation to keep things real. And as a sponsor at SXSW 2015, we had a bigger opportunity than many brands.
People arn't going to SXSW to hang out with a brand. But they are at SXSW to hang out with a Miller Lite in hand. So we created a tool to bring our brand positioning to life, and debuted the BeerYourSelfie at SXSW Interactive.
An awareness campaign for Conservation International that gave Nature a voice, with help from some celebrity voices, reminding everyone that Nature doesn’t need us. People need nature.
"The Ocean" won the 2015 Cannes Gold Lion award for film craft. Together the films have reached over 3 billion views.
I had the great pleasure of working closely with Lee Clow and an amazing team at TBWA\Media Arts Lab on this project.
Creative Director: Laura Niubo
Our vendors wanted new truck designs to go with Miller Lite’s original can look and feel. So we created something for them to get excited about.
Delivery truck wrap design for the new brand look and feel. We created a simplified can for the 2015 campaign, and an illustrative distressed treatment was applied to the logo and type. Illustrated pieces from Miller Lite’s limited edition can and concert series campaign were used to piece together a fun, hand-crafted theme for one truck.
Coca-Cola & Wieden+Kennedy asked us to create fun and inventive, mini experiences to fill up their many Ahh URLs. The many dimensions of ahh are brought to life in fun and interactive ways while reinforcing just how special Coke really is.
Patagonia doesn't have ads. Their high-end outdoor clothing is mostly worn outdoors, praised by hikers, climbers, fishers and surfers. We needed to create a campaign for city-dwellers that upheld the brands core values of environmental and social responsibility, and product quality. So instead of a campaign we provided a service, placing jacket-share vendors in high foot traffic areas in major cities.
Todays new drivers only think of AAA for roadside assistance and antiquated maps. We need to change their perception of AAA and expose them to the wide variety of AAA services. Road Stories connects AAA with young drivers by becoming part of the road-trip experience.
#REDTHUMB is a Nissan first safety initiative against distracted driving.
We created a social campaign around Mother’s Day, giving new-drivers more ways to share, and encouraging others to make the Red Thumb promise to promote safe, cellphone-free driving.
Launching with an on air mention Adam Levine on the finale of The Voice. Followed by an on air :30 television commercial, The Today Show, dealerships, influencers and social mentions.