The Best Friends Animal Sanctuary isn’t a shelter—it’s a sprawling haven for hundreds of companion animals. It’s also not just a roadside diversion. It shares its backyard with the awesome Grand Canyon, Bryce Canyon, and Zion National Parks.
The brief said to create a campaign that would showcase the sanctuary as a vacation destination, so we designed a series of classic travel posters and positioned the sanctuary alongside the neighboring national parks.
Miller Lite offers a standing invitation to keep things real. As a sponsor at SXSW 2015, we had a bigger opportunity than many brands to do just that.
People aren't going to SXSW to hang out with a brand, but they’re always happy to a hang out with a Miller Lite in hand. So we created a tool to bring our brand positioning to life, and debuted the BeerYourSelfie at SXSW Interactive.
An awareness campaign for Conservation International gave Nature a voice with help from some celebrity voices—and reminded everyone that Nature doesn’t need us. People need nature.
"The Ocean" won the 2015 Cannes Gold Lion award for film craft. Together, the films have reached over 3 billion viewers.
I had the great pleasure of working closely with Lee Clow and an amazing team at TBWA\Media Arts Lab on this project.
Creative Director: Laura Niubo
Each week we released one film on NatureIsSpeaking.org, promoting each film with shareable, animated movie posters.
Our vendors wanted new truck designs to go with Miller Lite’s original can look and feel. So we created something for them to get excited about—a delivery truck wrap designed for the new brand look and feel.
We created a simplified can design for the 2015 campaign, and an illustrative distressed treatment was applied to the logo and type. Illustrated pieces from Miller Lite’s limited edition can and concert series campaign were used to piece together a fun, hand-crafted theme for the truck.
Coca-Cola & Wieden+Kennedy asked us to create fun and inventive, mini experiences to fill up their many Ahh URLs. The varied dimensions of ahh are brought to life in fun and interactive ways while reinforcing just how special Coke really is.
Patagonia doesn't do ads. Their high-end outdoor clothing is mostly worn outdoors, and praised by hikers, climbers, fishers, and surfers. We needed to create a campaign for city-dwellers that upheld the brand’s core values of environmental and social responsibility along with product quality. Instead of a campaign, we provided a service, placing jacket-share vendors in high foot traffic areas in major cities.
In 1995, the Tamagotchi digital pet was easy to take care of. Now, with every distraction imaginable at their fingertips, todays teens often forget to give the attention their digi-pet needs to survive. TamaCare is a resource that allows them to connect with others and enables responsible parenting through modern technology.
I’ve always taken lots of notes. Whether as a reminder or a resource to refer back to, I believed they were worth taking. Little did I know I’d use these notes even out of context. They would, in fact, become my philosophy.
Check out more notes to live by here.
Today’s new drivers only think of AAA for roadside assistance and antiquated maps. We needed to change their perception of AAA and expose them to the wide variety of AAA services. Road Stories connects AAA with young drivers by becoming part of the classic road-trip experience.
#REDTHUMB is a Nissan safety initiative against distracted driving.
We created a social campaign around Mother’s Day, giving new drivers more ways to share, and encouraging others to make the Red Thumb promise to promote safe, cellphone-free driving.
Launched with an on-air mention from Adam Levine on the finale of The Voice, followed by an on-air :30 television commercial, a mention on The Today Show, and promotion by dealerships and social-media influencers.