Women were the first to brew beer. Unfortunately, so many dismiss the idea of women even drinking beer, let alone brewing it.
In large part because of beer ads... our ads.
So we bought all of the sexist beer ads we could find and transformed them into something good for farmers, brewers, and drinkers: more women-brewed beer.
Because we should help make things right, while also directly supporting those working in the beer industry today.
A history lesson, but make it Miller Time.
Cheers to Fertile Earth Worm Farm and The Pink Boots Society for bringing this shit to life in time for International Women’s Day.
Cannes Lions: PR Shortlist
Press:
An awareness campaign for Conservation International gave nature a voice with help from some celebrity voices—and reminded everyone that nature doesn’t need us. People need nature.
Each week we promoted a new film for viewers to watch online at NatureIsSpeaking.org.
Cannes Film Craft: Gold Lion
Role: Designer
Art Director: Laura Niubo
Writer: Tim Geoghegan
Boss: Lee Clow
Miller Lite offers a standing invitation to keep things real. And as a sponsor at SXSW, we had a bigger opportunity than many brands to do just that.
People aren't going to South by Southwest to hang out with a brand, but they’re always happy to a hang out with a Miller Lite in hand. So we created a tool to bring our brand positioning to life, and debuted the BeerYourSelfie at SXSW Interactive.
We connected, prototyped, printed, and first teased the BeerYourSelfie through Miller's social channels on New Years Day. And got it into the hands of our influencers in time for the event.
CW: Drew Shields
The Best Friends Animal Sanctuary isn’t a shelter—it’s a sprawling haven for hundreds of companion animals.
It’s also not just a roadside diversion. They share a backyard with icons: The Grand Canyon, Bryce Canyon, Zion…
The brief said to create a campaign that would showcase the sanctuary as a vacation destination, so we designed a series of classic travel posters and positioned ourselves alongside the neighboring national parks.
Role: Art director, illustration
Copywriter: Drew Shields
Buying your first new car is a big step as an adult. We wanted to remind drivers how their first cars, however old, have been with them through the trials of time. And when that old hoopty finally kicks the can, Nissan Sentra is is there for the journey ahead. And after countless hours of pixle-pushing we released this 8-bit game on YouTube’s home page.
Copywriter: Drew Shields
With every new heart-stopping headline–politicians continue to offer “thoughts & prayers” as a call to end gun-violence in our schools, instead of implementing real change towards meaningful gun reform. So we used the power of voice recognition to turn their prayers into tangible action.
This online tool allows elected officials to become our very own ambassadors for change, enlisting an unsuspecting bunch of influencers that happen to be responsible for shaping policy today.
Jiffy Lube changed the game back in 1979 when they created the first quick lube service station. Heck–they even invented the bay pit, transforming the industry business model. So, to introduce Jiffy Lube Multicare we took a trip through the brand’s past, celebrating 40 years of speed and convenience.
Role: Art Director
Copywriter: Joe Whitlock
ECD: Jeremy Jones
Director: Aaron Ruell
In 1995, the Tamagotchi digital pet was easy to take care of. Now, with every distraction imaginable at their fingertips, todays teens often forget to give the attention their digi-pet needs to survive. TamaCare is a resource that allows them to connect and enables responsible parenting through modern technology.
This holiday season, JWT wanted to give back to the community. So we partnered with Paws Animal Shelter and took all the ideas that never got made and repurposed it into litter for kittens in need.
Role: Art Director
Copywriter: Taylor Christmas
Director: Brice Burton
Editor: Jonas Elrod
Developer: Destin Young
I’ve always taken lots of notes. Whether as a reminder or a resource to refer back to, I believed they were worth taking. Little did I know I’d use these notes even out of context. They would, in fact, become my philosophy.
Check out more Notes to live by.
Role: Note taker
Alternative resource database for metro Atlanta.
Because cops don’t protect us. We protect us.
Inspired by activists across the country and national conversations about limiting the use of policing, particularly when mental health and social services can be more effective in deescalation and problem-solving.
